We love fonts and probably one of the oldest is Blackletter, also known as the Old English, Gothic, or Fraktur and was the first invented font. History tells us that The font emerged in Europe in the middle ages (around 1150 AD) and stuck around well into the 17th century. Fonts can make or break a brand if not designed correctly and properly executed for the client. The font needs to work on all mediums not just on a website? Some fonts that have been copied over the decades or subtly changed such as major brands that we own or purchase. Some major brands have survived in our ever changing crazy world…

We all love nice items but do we “trust” the brand when we purchase it or is it purely down to cost nowadays?
We believe you pay cheap you pay twice, will our brands stand the test of time?

#fontdesign #newyorktimes #brand #lovedesign #lfi2022
#brandidentity #corporateidentity #fontstyle