PDF – Did You Know?

Portable Document Format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. Each PDF file encapsulates a complete fixed-layout flat document, including the text, fonts, and other information needed to display it. P

PDF was standardized as ISO 32000 in 2008. The last edition as ISO 32000-2:2020 was published in December 2020.

PDF files may contain a variety of content besides flat text and graphics including logical structuring elements, interactive elements such as annotations and form-fields, layers, rich media (including video content), three-dimensional objects and various other data formats. The PDF specification also provides for encryption and digital signatures, file attachments, and metadata to enable workflows requiring these features.

Adobe Systems made the PDF specification available free of charge in 1993. In the early years PDF was popular mainly in desktop publishing workflows, and competed with a variety of formats such as Common Ground Digital Paper, Farallon Replica and even Adobe’s own PostScript format.

In December 2020, the second edition of PDF 2.0, ISO 32000-2:2020, was published, including clarifications, corrections and critical updates to normative references.[13] ISO 32000-2 does not include any proprietary technologies as normative references

3 Branding Fails

Branding is a complicated process. Many companies spend hundreds of thousands (if not millions) of pounds creating the perfect brandbut often, all they receive is a negative backlash and do not think the process through.

Take the 2012 London Olympics logo for example as above.

It might have cost £400,000 and took a year to design, but it received its fair share controversy, and looked like a “kids competition entry”

For many, it goes down as one of the worst logos ever, but we think we’ve found some that are even worse.

There’s actually nothing wrong with the logo for the Office of Government Commerce. That is, until you rotate it ninety degrees clockwise.

You can see the original (properly oriented) logo on the left, with the rotated version on the right.

If you can’t see what we’re referring to, keep looking. You’ll see it eventually….

Utilising imagery to replace certain letters is a common theme in many logo designs. The thing is, if you get it wrong, you end up with something like this.

Again, you might not see it straight away so we’ll give you a clue. It has something to do with the image of the computer mouse replacing the letter “U”.

Have you come across any ridiculously terrible logo fails?

If so, give us an email and if we think it deserves a place, we’ll make sure to add it.

Happy International Dog Day!! 🐶❤️

Next time you think about getting a puppy I would definitely recommend considering rescuing a dog. It was the best choice I have made in years, when I gave our new little friend Fudge a new life!

Obviously I was pressured by my 10 year old daughter with her puppy eyes Dad pleeeeaaassseee LOL! It’s been a tough year and she’s been alot of work, but definitely makes us laugh and gets us out the house. I would highly recommend the DAWGS charity that will help you.

WordPress 6.0

WordPress has recently released 6.0. All versions of WordPress now power around 42% of the web. That’s approximately 810,000,000 sites.

Following the footsteps of the previous major release, WordPress 6.0 continues to make improvements to full site editing and allows users to do more with this feature. There are several upgrades coming to the design tools. Firstly, the new layout options which include arranging design in a horizontal or vertical manner.

Other features include block editing, style changes and improved text editing, among others.

Stay up to date with all the latest WordPress with us. And if you want to take your website to a new level and implement these new improvements, contact us to us today!

#wordpress #online #webdesign


The Five Core Components of User Experience

User experience is something all designers take into account — something that can be done by describing the five core components of UX:


Information Architecture (IA)

Information Architecture connects people to content in a way that is most understandable to them. It creates a hierarchy of content on a page and uses different elements to add structure. This is organised and makes it easy to find content.


Interaction Design

Interaction Design deals with the specific interactions between users and a screen. Visual Design responds to the user goals supported in Interaction Design to communicate the brand using graphics, images, fonts, color, icons, and so on.



Usability deals with leveraging data to determine the validity of design decisions. It is the role of the UX designer to communicate any points felt during the use of a product.



A prototype can be defined as a preliminary version from which other forms are developed. As a designer, prototyping offers a cheap and flexible way to test what looks great and is fit for purpose, whether it’s for a mobile app, physical product or a website. It also offers a way to iterate based on feedback from stakeholders and users in the context of usability studies.


Visual Design

Visual design is about using the visual aspect of a product to improve the user’s experience. While visual design is not all there is to design, it is a crucial part of a well-thought-out product. It communicates a lot about a company’s brand and can be influential in how desirable and engaging a product is.

Is Print Dead?

Is Printing Dead?

I don’t think so…its just evolving like all of us recently!
Printing has been around for over 500 years but far from being dead in a world of social media or artificial intelligence.  Print is not only alive but continues to connect with us in a way that can never really be replaced.

When you get something handed something such as a business card, you can tell a lot about the person who give it to you. A quality business card or something automated and printed cheaply. You don’t have that tangible experience online. Most printers that we use in business are adapting to their surrounding and evolving with demand. Nothing is better than preparing for a presentation with a pitch that you have printed for the client. This normally results in the client being impressed by your level of attention to detail. We need to look at all mediums to survive not just online. Some companies are extremely busy while others are struggling, and if your company is struggling, we need to get that message out to a bigger audience.
Printed materials can get you noticed. We can’t just support big chains all the time or silicone valley, supporting “local” keeps us all busy.

#printing #business #socialmedia #quality #LFICREATIVE

What’s your Favourite Font? :)

We love fonts and probably one of the oldest is Blackletter, also known as the Old English, Gothic, or Fraktur and was the first invented font. History tells us that The font emerged in Europe in the middle ages (around 1150 AD) and stuck around well into the 17th century. Fonts can make or break a brand if not designed correctly and properly executed for the client. The font needs to work on all mediums not just on a website? Some fonts that have been copied over the decades or subtly changed such as major brands that we own or purchase. Some major brands have survived in our ever changing crazy world…

We all love nice items but do we “trust” the brand when we purchase it or is it purely down to cost nowadays?
We believe you pay cheap you pay twice, will our brands stand the test of time?

#fontdesign #newyorktimes #brand #lovedesign #lfi2022
#brandidentity #corporateidentity #fontstyle