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Great branding isn’t just about looking good

Great branding isn’t just about looking good or a quick logo design it’s about telling a story. ❤️

The world’s most iconic logos don’t just represent a company; they communicate an idea in a way that’s memorable, often without you even realising it.

Take these examples:

👍 FedEx – Look closely between the
“E and the X.” The negative space forms an arrow, subtly reinforcing speed, precision and forward movement.

👍 Amazon – The smile-shaped arrow runs from “A to Z,” communicating that they sell everything, while also representing customer satisfaction.

👍 Baskin-Robbins – Hidden within the “BR” is the number 31, celebrating the brand’s original 31 flavours.

These aren’t accidents. They’re examples of strategic clever design—where every shape, colour and space has a purpose.

At LFI Creative, this is how we approach branding. A logo shouldn’t just be attractive; it should work harder for your business. It should reflect your values, spark curiosity, create conversation and become something people remember long after they’ve seen it.

You don’t get a second chance to make a first impression 🙏

#Branding #LogoDesign #CreativeAgency #DesignThinking #BrandStrategy #LFICreative

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1978 1275gt Mini

In a world that can feel a bit heavy at times, it’s the simple things that lift me up. For me, it’s my wee 1978 Mini — no frills, cheap to run, and every time I take it out, it puts a smile on my face. And at just £60 a year to insure? Can’t complain about that!

Money matters, of course — it helps with comfort and gives you more options in life. But no amount of it can replace real happiness or peace of mind. It’s easy to get caught chasing more, but I’ve realised that true contentment comes from within. Surrounding myself with honest, good-hearted people — that’s what matters most now.

The past is done. No point overthinking it. The only moment we’ve truly got is now, so I’m choosing to enjoy it. Not preaching — just learning to live more simply, more presently.

Happy Friday, wherever you are — and if you’re in Aberdeen, make sure to enjoy the Tall Ships while they’re in town! ⛵? ?

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Win – A Golf Four Ball

?⛳️?️‍♀️ATTENTION ALL GOLFERS!! ?⛳️?️‍♀️

⭐️WIN a 4 Ball Round of Golf at Westhill Golf Club!! ⭐️

Like & Share LFI Creative for your chance to win a fantastic 4 Ball round of golf at the Westhill Golf Club. To be used by end of July 2025. Worth £160!!

Kindly donated by Bob Farthing at LFI.

WINNER chosen on 6th June.
Winner must pre-book by emailing office@westhillgolfclub.co.uk

 

AI Special Crime Alert
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“Artificial Intelligence (AI)

What is Artificial Intelligence? 

Artificial Intelligence refers to the ability of machines to perform tasks that typically require human intelligence. These tasks include learning from experience, understanding language, recognising patterns, solving problems and making decisions. Essentially, AI enables computers and other devices to think and act in ways that mimic human capabilities. 

Types of AI 

AI can be broadly categorised into two types: 

Narrow AI and General AI. 

Narrow AI 

This type of AI is designed to perform a specific task. Examples include virtual assistants like Siri and Alexa, which can understand and respond to voice commands and recommendation systems used by Netflix and Amazon to suggest movies or products based on your preferences. Narrow AI is highly effective within its limited scope but cannot perform tasks outside its designated function. 

 

CLICK HERE FOR FULL NORTH EAST CRIME SPECIAL REPORT

Drummond Finance Golf Gloves
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Great Testimonial

“A HUGE THANKS TO RICHARD AND JOANNE AND THE TEAM AT LFI CREATIVE FOR SUPPLYING OUR LATEST DRUMMOND FINANCE BRANDED GOLF GLOVES  AND MARKERS, I AM DELIGHTED WITH HOW WELL LFI LOOKS AFTER US AND OUR BRAND”
ALEX DRUMMOND

 

Always great to hear great client feedback from Alex Drummond at Drummond Finance. He has been a great client for many years. If you need funding for your business please reach out to Alex and his team. Client testimonials are a powerful tool for LFI Creative, showcasing the value and impact of our services and show to examples of who trusts us with their brand.

 

 

LFI Crime Alert Aberdeen
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Crime Alert Aberdeen

Officers in the North East are now routinely equipped with SelectaDNA tagging spray to target those using motorbikes to commit anti-social behaviour. 

Over two days Police Scotland and partners gave advice to over 1,000 rail passengers between Inverness 

and Galashiels about the latest frauds and scams.  We look at the most common ‘top 10’ frauds in the 

North East and explain the work of the detectives tracking down those responsible. 

With the summer months upon us the theft of agricultural GPS equipment is again on the rise. We explain how to protect your property . 

As well as a regular round-up of crime in the North East. 

Click here to read Crime Alert Aberdeen

 

 

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TRYING TO GET S**T DONE

TRYING TO GET ? DONE ?

Being too creative can be distracting ?getting into the habit of being proactive rather than reactive to work. I have downloaded many ideas and systems. What I’m trying to do is get more done by trying different methods that work for me. It can be difficult sometimes as you get distracted alot during the day. Any suggestions would help me greatly. What do you think of some these ideas. Appreciate any simple and effective advice ?

simpleadvice businessgrowth
creativeagency nodistractions

 

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People ask me why I go to Oban every year

People ask me why I go to Oban every year “the picture tells it all” 🙂 ⛰️ ??????? ?

“There’s nothing to do it’s a one horse ? town…”. I think it’s important we all understand we are all different people and like different things. Oban is a friendly little harbour town which suits us perfectly not for the ones that like hustle and noise. Similarly, when people say to me “can you just make the website the same as that one”… it doesn’t sit well with us and does not sell your services or show off your company effectively, and to be honest it’s not the sort of client that we want to work with, just looking for a “quick fix” or put a sticking plaster on! When I arrive in Oban every year driving down to the bay I’m in awe of the beauty of the place, if services or people don’t excite you, move on! My great clients that enable me to go on wee breaks is why I look after them 100%! Plan your next adventure in business or vacation it’s important.

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LFI Website Updates
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How to update your website

Update your website constantly: 

Review your current content and designed pages.

Your website health and updates give your current site the best chance possible to be found on search engines using a checklist, new images, and content, but simply investigating what works well and what doesn’t. If you make a clear list you can fix any problems that may occur.

Visual content: Check the quality and relevance of your images and videos. Identify anything that looks fuzzy, pixelated or generally outdated and plugins which are out of date. You may come across images that do not tie in with your current brand, so get rid of them and replace with better ones.

Always check Google Analytics to see how your website is performing.  It is paramount to see how you can get more enquiries, and always keeping your SEO up to date.  At LFI Creative we keep on top of this and monitor success through results. Updating your website can vary in difficulty based on several factors. For simple updates, such as changing text or images, it’s usually straightforward and can be done by individuals with basic web editing skills. However, more complex updates, such as redesigning the layout or adding advanced functionalities, might require web development expertise, always use a trusted Web Design Agency for help such as LFI Creative.

Get in touch and we can help!