Twitter Launches New Shopify Integration to Boost eCommerce Options

Twitter has launched a new partnership with Shopify, which will enable online shops to list their products on their Twitter Profiles, with each item, when tapped, then redirecting users to the product page to make a purchase.

As explained by Twitter:

“We built a Twitter sales channel app, available in Shopify’s App Store and through the Shopify admin, which enables merchants to connect their Twitter account to their Shopify admin and onboard onto our Shopping Manager – the entrypoint to our suite of Twitter Shopping tools where merchants can access and manage our shopping features.”

Those shopping features include a carousel display of products on your profile, and/or a dedicated product display page, with Shopify-connected listings for such now being updated in real time, reflecting your Shopify inventory.

“When they’re ready to purchase, shoppers can checkout on the merchant’s website. Starting today, we are also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the US”

Twitter initially announced its Shop Spotlight (originally called the ‘Shop Module) last July, adding onto its Professional Profile tools.

“When people visit a profile with the Shop Spotlight enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase seamlessly in an in-app browser, without having to leave Twitter.”

Twitter’s Professional Profiles were initially only available to selected merchants, but now, all users can convert their Twitter profile to its business option, which provides additional display features for brands, including business category, opening hours, location info, etc.

And now, for Shopify merchants, you can list products too, facilitating direct connection to your purchase pages.

But they are coming, and in conjunction, these new eCommerce tools could be a great way to better connect your product listings into real time tweet discussion.

Web Copy and Web Content

Have you heard the terms ‘web copy’ and ‘web content’ in your online business?

Web copy written well will make you stand out from the crowd.

 

What is web copy?

Website copy is the main text of your website commenting on the business, brand or site itself. Copy is text used to sell. It is on your home page, about page, all service pages and all top-level content within your site. When someone visits your site, you need to engage them quickly to keep them onsite: you need to hook them to sell your brand to them.

Web copy is a form of copywriting. It can apply to any text in LinkedIn or Facebook ads. Any text used to promote or sell something on the web is referred to as web copy.

 

What is web content?

‘Web content’ is any writing found on your site. Rather than top-level pages, it is blog posts, product page descriptions, ebooks, image descriptions and other types of content.

Web content is not only the written word. Web content can include social media posts and videos. It can be used as a term, similar to the way Search Engine Optimisation is used. In a nutshell, web copy is using to sell whislt web content can be SEO content or educational content.  Web content then is used to market your business, rather than outright sell it, hence the generic term content marketing.

You would use web content to attract new visitors to your business. You can do this by generating informative, entertaining and helpful articles and blog posts relevant to your industry. Content like this attracts new readers and new customers.Plus, web content is the kind that is shared across all social networks.

Users often share blog posts. Then people visit the website, boosting your SEO rankings as the site becomes more popular – meaning your site improves in organic searches. This is why your web blog content should be focused on relevant topics and use subject keywords that people are likely to type into their search engines

 

How bad web copy and web content ruin your business

Every website, every web page, should have an aim. Amongst the most critical questions a user can ask a client is:

What is the objective of your website?
How does it support your business goals? 

The content writer can establish a website’s aim, which may involve, but not be exclusive to:

  • Selling online products (Sales)
  • Producing leads (Lead Generation)
  • Creating awareness of a brand, product or building a brand
  • Attracting customers

Defining a website’s content determines the site’s call to action (CTA). CTAs include getting the visitor to subscribe to a newsletter, phone or email, request a quote or demo, or purchase a product or service. When the web copy and web content are collectively developed toward getting users to take that call to action, websites produce higher conversion rates, more online traffic, and overall success. Websites should target specific audiences.

 

Web copywriting is essential, no matter where it is used

Every piece of a web copy should reveal something of value to the reader – it should help visitors accomplish or learn.

Whether you are helping people learn a new skill set or selling plumbing fixtures. Are you interested in top-notch copywriting for your business? Get in touch wwith us and we can see how we can help you.