Have you heard the terms ‘web copy’ and ‘web content’ in your online business?

Web copy written well will make you stand out from the crowd.

What is web copy?

Website copy is the main text of your website commenting on the business, brand or site itself. Copy is text used to sell. It is on your home page, about page, all service pages and all top-level content within your site. When someone visits your site, you need to engage them quickly to keep them onsite: you need to hook them to sell your brand to them.

Web copy is a form of copywriting. It can apply to any text in LinkedIn or Facebook ads. Any text used to promote or sell something on the web is referred to as web copy.

What is web content?

‘Web content’ is any writing found on your site. Rather than top-level pages, it is blog posts, product page descriptions, ebooks, image descriptions and other types of content.

Web content is not only the written word. Web content can include social media posts and videos. It can be used as a term, similar to the way Search Engine Optimisation is used. In a nutshell, web copy is using to sell whislt web content can be SEO content or educational content.  Web content then is used to market your business, rather than outright sell it, hence the generic term content marketing.

You would use web content to attract new visitors to your business. You can do this by generating informative, entertaining and helpful articles and blog posts relevant to your industry. Content like this attracts new readers and new customers.Plus, web content is the kind that is shared across all social networks.

Users often share blog posts. Then people visit the website, boosting your SEO rankings as the site becomes more popular – meaning your site improves in organic searches. This is why your web blog content should be focused on relevant topics and use subject keywords that people are likely to type into their search engines

How bad web copy and web content ruin your business

Every website, every web page, should have an aim. Amongst the most critical questions a user can ask a client is:

What is the objective of your website?
How does it support your business goals? 

The content writer can establish a website’s aim, which may involve, but not be exclusive to:

• Selling online products (Sales)
• Producing leads (Lead Generation)
• Creating awareness of a brand, product or building a brand
• Attracting customers

Defining a website’s content determines the site’s call to action (CTA). CTAs include getting the visitor to subscribe to a newsletter, phone or email, request a quote or demo, or purchase a product or service. When the web copy and web content are collectively developed toward getting users to take that call to action, websites produce higher conversion rates, more online traffic, and overall success. Websites should target specific audiences.

Web copywriting is essential, no matter where it is used

Every piece of a web copy should reveal something of value to the reader – it should help visitors accomplish or learn.

Whether you are helping people learn a new skill set or selling plumbing fixtures. Are you interested in top-notch copywriting for your business? Get in touch wwith us and we can see how we can help you.