SEO (Search Engine Optimisation) is all about your company being found on the internet. Simply put, where does your company appear on a ‘Google search’ list? Clearly, the higher up (i.e. the ranking) the better and ideally on the first page.
The ranking, for a given ‘search text’, is determined by a wide variety of factors. These change with time, so we constantly research which techniques to use to improve the ranking.
New websites developed by LFI Creative incorporate the latest techniques at the point the website is launched. However, to maintain ranking it is necessary to continually update the website. We do this for many of our customers, issuing monthly reports to demonstrate how effective this work is.
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