The GIF (Graphics Interchange Format) is in normal use limited to 256 colours. GIF is most suitable for storing graphics with few colors, such as simple diagrams, shapes and logos as it uses compression.
It is a very effective way of displaying subtle animations, which can bring your website to life. This is probably the most popular on social media – how people are expressing themselves through GIFs in reaction to a certain situation or event. GIFs are great for adding humor to your posts (or messages) and allow you to connect to your audience. They also can showcase the personality of your brand.
You can also give your audience a closer look at your product in a GIF to show off some of the details that help entice them to purchase or download.
For more information on how GIFs can help your business, just get in touch!