Logo Design Aberdeen

BMP – Did You Know?

The BMP format is an uncompressed raster file designed to display high-quality images on Windows and store printable photos.

Although you may see this format occasionally referred to as Device Independent Bitmap (or DIB), a BMP file stands for bitmap and is commonly pronounced bump. Microsoft originally developed the BMP format for its Windows operating system to maintain the resolution of digital images across different screens and devices. It can store two-dimensional images either in color or black and white. In the 1990s, Microsoft developed the BMP file format to allow image data to be displayed independently of Windows devices. Why did this matter? Once the files could be viewed on different devices, the new BMP format — which prevented images from becoming blurred or distorted — removed the need for a graphics adapter.

For many of the same reasons that BMP files are great for storing photos, they’re also a good option when you want to print intricate, full-color photos. Unlike JPEGs, which compress image file data, BMPs don’t lose data each time you edit and save them.

BMPs are generally large, uncompressed files. They are great at handling detailed, high-quality images, but at the same time, this them harder to share and store. JPEGs, on the other hand, are easy to share or use on websites because they’re compressed into a smaller size. But each time you compress a JPEG, it will lose some of its image data. Discover more differences between BMPs and JPEGs.

Banner Design Aberdeen

Haughton Arms Stationery

? EXHIBITION ANNOUNCEMENT ?
We are delighted to supply our friends at Haughton Holiday Park with with Business Cards, Flyers and Pop Up Banners for their exhibition at Love Touring this weekend.
Be sure to see them at P&J Live this weekend from 28th – 30th October.
https://haughtonholidaypark.com/
#exhibition #holiday #aberdeen #caravan
Logo Design Aberdeen

PNG – Did You Know?

The PNG file format is widely used on websites to display high-quality digital images. Created to exceed the performance of GIF files, PNGs offer not just compression, but also a much broader and brighter color palette.

PNG is short for Portable Network Graphic, a type of image file. It’s particularly popular file type with web designers because it can handle graphics with transparent or semi-transparent backgrounds. The file format isn’t patented, so you can open a PNG using any image editing software without the need for licensing.

PNG files, which use the .png extension, can handle 16 million colors — which definitely sets them apart from most file types.

PNGs are the next evolution of the GIF format, which had already been around for eight years when PNGs first launched. GIFs had several drawbacks, like requiring a patent license and a limited range of just 256 colors, which didn’t keep pace with ever-improving computer screen resolution. To avoid these issues, PNG files were made patent-free and included a significantly larger color palette. PNGs, as opposed to GIFs, are a single-image format — they don’t support animation.

Designers often use PNG files for logos. That’s because the format supports transparent backgrounds, which means designers can layer logo files on different backgrounds in a way that looks natural.

Logo Design Aberdeen

PDF – Did You Know?

Portable Document Format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. Each PDF file encapsulates a complete fixed-layout flat document, including the text, fonts, and other information needed to display it.

PDF was standardized as ISO 32000 in 2008. The last edition as ISO 32000-2:2020 was published in December 2020.

PDF files may contain a variety of content besides flat text and graphics including logical structuring elements, interactive elements such as annotations and form-fields, layers, rich media (including video content), three-dimensional objects and various other data formats. The PDF specification also provides for encryption and digital signatures, file attachments, and metadata to enable workflows requiring these features.

Adobe Systems made the PDF specification available free of charge in 1993. In the early years PDF was popular mainly in desktop publishing workflows, and competed with a variety of formats such as Common Ground Digital Paper, Farallon Replica and even Adobe’s own PostScript format.

In December 2020, the second edition of PDF 2.0, ISO 32000-2:2020, was published, including clarifications, corrections and critical updates to normative references.[13] ISO 32000-2 does not include any proprietary technologies as normative references

Logo Design Aberdeen

JPEG – Did You Know?

The term “JPEG” is an acronym for the Joint Photographic Experts Group, which created the standard in 1992. JPEG was largely responsible for the use of digital images and digital photos across the Internet, and later social media.
The JPEG compression algorithm operates at its best on photographs and paintings of realistic scenes with smooth variations of tone and color. For web usage, where reducing the amount of data used for an image is important for responsive presentation, JPEG’s compression benefits make JPEG popular. JPEG/Exif is also the most common format saved by digital cameras.
Logo Design Aberdeen

3 Branding Fails

Branding is a complicated process. Many companies spend hundreds of thousands (if not millions) of pounds creating the perfect brandbut often, all they receive is a negative backlash and do not think the process through.

Take the 2012 London Olympics logo for example as above.

It might have cost £400,000 and took a year to design, but it received its fair share controversy, and looked like a “kids competition entry”

For many, it goes down as one of the worst logos ever, but we think we’ve found some that are even worse.

Image

There’s actually nothing wrong with the logo for the Office of Government Commerce. That is, until you rotate it ninety degrees clockwise.

You can see the original (properly oriented) logo on the left, with the rotated version on the right.

If you can’t see what we’re referring to, keep looking. You’ll see it eventually….

2007 the computer doctors

Utilising imagery to replace certain letters is a common theme in many logo designs. The thing is, if you get it wrong, you end up with something like this.

Again, you might not see it straight away so we’ll give you a clue. It has something to do with the image of the computer mouse replacing the letter “U”.

Have you come across any ridiculously terrible logo fails?

If so, give us an email and if we think it deserves a place, we’ll make sure to add it.